In most ways the world is safer than ever. But as always there are sharks looking to make a quick buck by taking advantage of quirks in our human operating system. One I heard about today is to see something that is trending on Google and then find a way to sell that thing to people. Of course marketers have always followed trends to see where they can make a quick buck but the digital tools available to them today are making it easier because they have more information. Plus, you’re giving away that information for free and probably not even thinking about it.