The best way to come up with new ideas is to change the balance in the world. The best way to change the balance in the world is to make something new, meaningful, and sustained.

I’ve phrased this in different ways in the past but I thought about it again today while talking with another client who has new ideas for what they want their company to be partially based upon the work we’ve done for her. It’s exciting to see the difference it makes – a difference that is hard to describe. It seems to just happen when you put in the work.